Who am I?

I’m a designer, researcher, educator and entrepreneur based in Barcelona, Catalonia, Spain.

I’m interested in how technology shapes society and vice versa. When I say “technology” I don’t mean jetpacks and flying cars. Technology is everything humans have designed to survive and shape the world.

It includes language, money, capitalism, houses, cooking, agriculture, laws, governments and the internet. These technologies are so deeply embedded in our social fabric that we don’t even see them as technology, but that’s exactly what they are.

More importantly, they are the technologies we’ve already absorbed into culture. Which means they are already shaping the technology we haven’t yet invented. This dynamic is what I’m interested in.

What keeps me curious?

I believe in the power of interdisciplinary collaboration and human-centred design to drive meaningful change. My approach combines rigorous design research with practical entrepreneurship and innovative teaching methods. I am dedicated to inspiring individuals and teams to think creatively, act boldly, and make a positive impact on society and the environment.

My philosophy is rooted in:

  • Human-Centred Design: Prioritising the needs, experiences, and well-being of people in all innovation processes.
  • Interdisciplinary Collaboration: Bringing together diverse perspectives and expertise to solve complex challenges.
  • Sustainable Impact: Focusing on solutions that address socio-ecological challenges and contribute to the UN Sustainable Development Goals.
  • Continuous Learning: Embracing a mindset of lifelong learning and continuous improvement.

What have I done so far?

  • Academic Lead, ATTRACT EU (May 2022 - Present)
    • Developed and delivered flagship interdisciplinary programs exploring deep tech innovations for socio-ecological impact.
    • Collaborated with CERN, Universitat Politècnica de Catalunya, and Istituto Europeo di Design.
    • Led human-centred and systems thinking methods to address UN Sustainable Development Goals.
  • Program Developer, EIT InnoEnergy (Jun 2015 - Present)
    • Designed and delivered programs for human-centered impact innovation and entrepreneurship.
    • Courses spanned across leading engineering schools in Europe, including KTH, École Polytechnique, and UPC.
    • Achieved high participant satisfaction, with 93% rating the courses as Excellent or Very Good.
  • Innovation Project Lead, CERN IdeaSquare (Sep 2017 - Present)
    • Co-developed and prototyped new collaborative innovation methods in science, technology, and society.
    • Developed I2Planet, an immersive simulation for systemic design approaches.
  • Visiting Lecturer, Esade MBA, MiBA, MiE(Jan 2013 - Present)
    • Taught Entrepreneurship, Human-centred Innovation, Creativity, Lean Startup, UX, and Design Thinking in top-ranked MBA and MSc programs.
    • Developed syllabus and instructional materials for diverse educational needs.
  • Founder, UXdna (Apr 2010 - Aug 2023)
    • Provided consultancy services to help companies create products and experiences that customers love.
    • Worked with startups and multinational organisations across various sectors, including digital, healthcare, and financial services.