Lids? On urinals?
| Given a choice... Would you use the one on the left? | |
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| Given a choice... Would you use the one on the left? | |
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Matthew Parris wrote a great column in The Times last week describing a novel approach to fixing "broken" organisations (and let's face it, aren't all organisations broken?)
His idea is this: in order to fix companies and make them work better, we should rethink how we review failures.
Instead of only bringing in the consultants and investigators when companies experience catastrophic failures (Baby P is the example he uses, but things like the Hatfield train crash, or the collapse of the banks, or the chaos at Terminal 5 would also serve) you instead choose a small, apparently insignificant, but nonetheless "wrong" part of a company's operation and zoom right in to see exactly what caused this failing. In his case it's a squeaky door at Derby station that never seems to get fixed, but it could be anything - a single lost package, for the Post Office, perhaps, a broken iPod for Apple. At Amberlight, it might be something like the loss of a video recording of a user research session, or a kickoff meeting at where we didn't have all the people we needed in the room. The point is that it's something small and incontrovertibly wrong, but at the same time something which most people would normally shrug off as "one of those things".
Once identified, you go through an extremely detailed forensic analysis of this problem, identifying exactly why it happened and exactly what organisational failings allowed it to take place. You move right up and down the hierarchy, identifying what didn't happen that should have or what did happen that shouldn't have. Was it training? Communication? Lack of empowerment? Unmotivated staff? Unclear responsbility? By doing this you will spot (and, one hopes, resolve) not just the squeaky door, but a whole range of issues that affect performance across the whole company.
I love this idea - it has transformative power for organisations. Very often it's not just that the details count - it's that lack of attention to these details is indicative of bigger problems.
I remember this rhyme from when I was young...
For want of a nail the shoe was lost.
For want of a shoe the horse was lost.
For want of a horse the rider was lost.
For want of a rider the battle was lost.
For want of a battle the kingdom was lost.
And all for the want of a horseshoe nail.
Here's the article in full: http://www.timesonline.co.uk/tol/comment/columnists/matthew_parris/article5679226.ece
"Estimated wait time is... 8 minutes. If you would prefer to hold without music, please press 1 now"
Brilliant.Two common customer experience niggles nailed in one hit.
Now if only they'd have given me the option of a callback, I'd have been turning cartwheels.
This I saw on Gary Tan's blog. It's an ad (sort of) but a really good concept. Cleverly thought out too.